If your not online, you can bet your competitors are. If you do not have a website, or your customers face a difficult, unpleasant experience on your website, they will not hesitate to click on to your competitor's site.
Why?
Why build a website for your business? The answer to this question is really "what do you want it to do?" There are many advantages to putting your business online. Having a business website may be as simple as letting people know your phone number and opening hours, or as complex as a searchable database of your products with an e-commerce backend.
Facts!
Remember - you do not have to sell online, to increase sales through your website. "58% of small business owners found that their sites acted as a stimulant to sales made in the site owner's real-world place of business"
- E-Commerce Times
When you consider that, according to the latest Internet usage statistics, 312 million North Americans and 857 million people worldwide are connected to the Internet, a website is no longer a luxury but a business necessity.
- Internetworldstats.com
If you don't have a website
Think of the benefits (here are some examples):
- Reduced communication, customer service, and marketing costs.
- Increased sales.
- Keep up with your competition - they are already online.
- Offer instant information, and fast communication to your customers.
- Create customer relationships with newsletters.
- Increased brand awareness.
Does your website need a redesign?
Here are some questions to ask yourself honestly when looking at your website and deciding on investing in a site redesign:
- Is the site fresh and up to date?
- Is it user friendly?
- Is it search engine friendly? (does it show up well in google)
- Does it create a true professional image?
- Dose it create leads and/or sales?
